The DataColor ColorReader by Datacolor is a compact, handheld color matching device designed for professionals and enthusiasts who require accurate color identification. Utilizing advanced sensor technology, the ColorReader precisely measures colors from any flat surface and instantly provides digital matches to popular paint brands or custom palettes via its companion app (iOS/Android). Technical specifications include Bluetooth connectivity, rechargeable battery with USB charging, high-precision optical sensors, and compatibility with thousands of paint libraries. The device is ideal for interior designers, painters, decorators, DIYers, graphic artists, and anyone needing reliable color consistency in their work. Key advantages are portability, ease of use?simply place it on a surface and press a button?and the ability to save time by eliminating guesswork in color selection. Datacolor is an industry leader known for innovative solutions in color management across various sectors including photography and design. The company emphasizes sustainability through energy-efficient manufacturing processes and recyclable packaging materials; purchasing this product supports environmentally conscious practices while empowering users to make informed choices that reduce waste from incorrect paint purchases.